Contact him on @abfaurschou
Collection rationale
My collection explores the relationship between food and fashion in the pursuit of reconnecting fashion consumption with the natural world. There is a striking relationship between food and fashion. Both are needed to cover essential needs yet can be elevated to express culture, identity, and political viewpoints.
Both require knowledge, craftmanship and an instinctive judgement of quality. Taste.
What makes a dish pleasing to the tongue?
What makes a collection pleasing for the eye?
Fast food = fast fashion
Gourmet = couture
Clothes as well as food can be grown, enjoyed, and returned to the earth in a system which honours our shared resources and allows for a healthy, sustained existence on earth.
By drawing inspiration from culinary culture, dining rituals, and the eternally captivating, raw qualities of natural produce, I aim to design my collection in a way which reconnects the consumer with the natural resources of the earth.
Furthermore, I aim to design an emotionally durable collection, which uses craftmanship, patina, and embedded storytelling to create fashion product with a long-lasting appeal that allows the consumer to ongoingly express their identity and position in society without adhering to the wasteful fashion cycle.
Inspiration, link to Scandinavian culture, key materials, creative process
Throughout my collection I’ve been using different craft techniques such as hay plaiting and crocheting. I’ve been told my aesthetic is Danish and Scandinavian, but it’s not something I’m aiming at. I think it comes naturally from the way I work by doing what I want and what I’m drawn towards.
I like designs that have a purpose and aren’t gimmicky. I like clean lines mixed with elements of something playful. I like something that makes sense from a design perspective. When designing I think it’s the role of the designer to consider all aspect of the life and afterlife of the design. This includes designing with the planet and the people most affected by climate change in mind.
During my creative process I took inspiration from gourmet recipes from NOMA, which influenced my compositions and choice of motifs. Very early on in my process, I mixed me and my mother’s wardrobes and styled everything on her. I looked at traditional Danish “reed shoes” and taught myself how to use the technique so I could recontextualise it apply it to other areas of wear. Lastly, I took inspiration from natural produce such as the leaves on a leek to inform my pattern construction. A significant part of my process revolved around sourcing materials and finding the right use for them in the collection.